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Research9 December 2025 · 6 min

Designing trust as a requirement, not a message

In civic and financial products, credibility has acceptance criteria.

Building Ease Voting made one thing obvious: people do not distrust results, they distrust gaps. The silence between a count and an announcement is where confidence is lost.

Once trust is framed as a requirement, it becomes testable. Can an observer independently verify this number? Can a voter see the same state the administrator sees?

Start with the sceptic

I model the most sceptical persona first. If the platform satisfies someone actively looking for a reason to doubt it, every other persona is already served.

That inversion changes the interface: fewer summaries, more traceable primitives, and no state that exists only in the admin's view.

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